WHAT ARE GOOGLE ADS?
Google Ads is a pay per click program where the advertiser choose words that will trigger their ad. The advertiser is charged only if their ad is displayed and clicked by a searcher. The unique pricing model not only ensures that the advertiser's message is seen but that the advertiser's message pays only when someone arrives at their website.
Advertisers would only choose to display their ads on keyword searches that were related to their product or services.
BENEFITS OF GOOGLE ADWORDS
Pay Per Click help you to get quick results no matter if you are using Google Adwords or Facebook Ads.
We can say that keyword selection is the main ingredient of every Ad campaign. Our first step to advertise with Google Ads starts with choosing the right keywords. An Ad will show up in the search results when a search query is carried out usually implying a keyword that can be under two, three, and even more words. By their nature not all keywords are equal some have high search volume, some not, some will provide better conversion, and some not. Our job is to choose the right keywords that are representative of your business and to bring you the desired ROI.
An Ad account can be easily set up. However, if you have any difficulties in setting up an account we are here to help you. We can set up an account for you from where we can run and manage ads. We can link our ad account with you, so you can see in real-time how the campaigns are running. We also can send you ad reports. However, if you have existing ad accounts we can audit them to see what has worked and hasn't. We can also give you suggestions about how you can improve the performance of ad campaigns.
We consider that businesses should not focus too much on their competition. But, sometimes studying your competition can be extremely beneficial and important for businesses. Gathering valuable information from your competitors like: On what keywords they are focusing? advertising budget, what kind of ads they are running? can bring you a clue of what we should do for you to bring the maximum results possible.
We are aware of the importance of having a budget for every business. From a digital marketing point of view, we advise our customers to spend money based on the monthly advertising budget. Depending on how customers are willing to spend on advertising and based on their needs we can make suggestions. Running pay per click advertising campaigns can differ from sector to sector, business to business and from keywords to keywords. As we said running ad campaigns can cost different depending from KPI like cost per click, cost per view and so on. We choose for you the best solution.
Once you decided with which keywords we want to go, we can group them by creating Ad Groups. A tool that helps us to discover and create ad groups is Google Keyword Planner. One advantage of using Ad groups is that can be added new keywords and ideas. However, managing an ad group can have some negative effects on your business. As we said before not all keywords are representative of your business. Our job is to choose only those keywords that representative of your business goals.
Pay-per-click advertising has some advantages over traditional advertising because of its ability to display ads in form of text, images, and video. Depending on the platform that are you using, some ads can get more engagements than others. For example, YouTube is the most popular video-sharing platform in the world. Running video ads on this platform gets more engagements than text ads for example. When we running ad campaigns for you, we make sure that we choose the ad type that is most suitable for your business type.
There is not more important KPI that analyzes the performance of every Pay Per Click campaigns than Conversion Rate. We assure our customers that they will receive reports of every advertisement campaign. The level of conversion rate differs from industry to industry. According to some research, the average conversion rate is 2,5 %. For a better conversion rate, we can optimize for you every money that you will spend to place the ads in the right places, where prospects can find you and drive sales to your business.
No matter how good are your PPC campaigns, if the potential customers land on your page and don't make any sales can be a problem with your landing page. There are many reasons why potential customers bounce back your website. Here I can list only a few: content does not satisfy the user intent, the page is not user friendly and responsive, and so on. To avoid this situation we will your page so that users can find the best answers to their queries and start to make sales. optimize
Cart abandoning, bounce rate are some of the problems that many businesses are facing. One of the advantages of PPC campaigns is that you can target the potential customers that a business has lost. Remarketing advertising means to bring back to your website people that have visited your website. To make our work more efficient and bring more results for the customers we will use remarketing ads. Linking the Google ads group with Google Analytics is an efficient technique to improve the performance of every ad campaign.
Pay per click does not mean only Google Ads. Running pay advertising campaigns can be done using platforms like: social media or native advertising. Social media channels have become very popular today. Having billion of users these platforms can be used efficiently for creating pay-per-click campaigns. As a part of our PPC strategy, we use social media as an alternative solution to Google ads. The principles of running ads campaigns on social media is almost similar with the principles of running Google ads.
Is an advertising program where advertisers can choose the kind of keywords that will trigger their ads. The advertiser is charged only if the ad is displayed and clicked by a searcher.
Instead of doing your Ads campaigns on your own, you can outsource that task to us in exchange for a monthly fee. Having experience in creating ad campaigns. We create for you advertising campaigns that bring you the desired results.
Digital marketing businesses charge different PPC management services. Our management fee is 15 % of your ad budget. For example, if a business has a monthly ad budget of 1000 euro our fee will be 150 euro. We do not charge any fee for AD account set up.
The efficiency of every Ad campaign is measured by Conversion Rate. A higher conversion rate means that the campaign was done correctly. According to some research, the average conversion rate for all industries is about 3 %.
Our paid advertising services include creating of Ad accounts, if your business already has we can make an audit of existing ones. The next step in our process is Keyword selection. Depending on the type of business that you are running, we choose only keywords that are representative of your business.
Investing in SEO is one of the best decisions a business can take regarding digital marketing. However, SEO is a long term strategy to see results you need months depending on how competitive is your business. For quick results, PPC is the only strategy that brings results quick. Another thing you should bear in mind is that the main source of revenue for search engines and social media platforms are paid advertising. Businesses that will invest in advertising will have priority.
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