Ireland is not only a technology hub in Europe but also a place where the eCommerce market has experienced important growth in the last years. According to Statista the eCommerce market in Ireland is projected to reach 3.4 billion $ in 2020. The perspective is not good only for 2020 but also for the years that will come. By 2024 the eCommerce market in Ireland is projected to reach 3.8 billion euro by 2024. Facing this opportunity many retail businesses will try to improve their online presence. Our company solutions will help to improve online presence and boost sales. So far online store businesses were heavily rely on paid advertising to drive sales .
Characteristics of ideal online store
User Experience is the main factor in how search engines are ranking websites. For an e-commerce store to be simple to use should be the main focus. Technology is advancing quickly the temptation to stay updated with the latest trends is high. However, you should never forget that keeping things simple can be more beneficial than being too complicated.
There is not a secret today if your online businesses need to be successful online should be responsive. A responsive website should be updated to all three versions (desktop, mobile, and tablet). Many people are spending a good time on their smartphones. Some research suggested that some companies that have optimized their eCommerce stores for the mobile version got more conversions than those who have not.
Getting positive reviews from happy customers is to best digital strategy to build trust and authority among potential customers. Researches have done shown that consumers tend to buy products from companies that have good ratings. Having positive reviews is an ideal scenario for every business, but in reality, all businesses are dealing with negative reviews as well. Having negative reviews can be often positive.
Are perhaps the best type of content, that an e-commerce website can have. When I say quality photos & video, I mean photos that are taken from different angles, 4k is the ideal standard. From the SEO perspective is vital that all pictures contain an ALT attribute. Alt attribute will help search engines to crawl and index your all pictures. Another technical consideration that we need to be aware of is website page speed. As probably you know loading speed time is a ranking factor.
In general, consumers like to see "special offers and Promotions". What are the reasons that your online store does not have special offers? The successful e-commerce websites provide special offers. Special offers can provide many benefits to websites. It can help to keep your users occupied on your website and can make your customers buy more from you. For every business customer retention and lifetime value are perhaps one of the most important indicators.
Nowadays all successful online businesses have a search bar in the navigation structure. Imagine if you are a big business with many products like Amazon, how difficult is to find a product searching page by page. To find quick a related product we can use "find in store" features. This can help you to save a lot of time from your precious time and to see if the product that you are looking for is in the store.
If you aim to become a respectable company you need to provide additional information about your product or service that you are selling. Remember your objective is to gain customer trust and make them stay as long as possible with you. If you are falling to provide detailed information about your products, a potential customer might look in another place which is something nobody wants.
Despite that new technologies helped us to keep a big part of our transactions safe with the help of new technologies and tools. The reality is that cyber criminality is still high. People who are involved in this kind of activity become more smart and inventive. Online businesses to defend against those threats must adopt some security measures to keep online transactions safe. E-commerce stores can protect against cyberattacks in many ways. SSL Certificate, secure payment options like Paypal are a few of them.
As I mentioned before, one of the modalities to keep our online transaction safe is to use advanced payment options. Having an advanced payment option incorporated into your website will make your customer feel safe to buy products. Many popular advanced payment options can be used. The most popular are Stripe and Paypal.
Shipping costs are one of the biggest issues of every online store. For some businesses, shipping costs tend to be too high resulting in a shopping cart abandonment. Every e-commerce store should include detailed shipping information, time of delivery, countries of delivery, and other important features. Consumers are likely to buy more if shipping costs are low or free.
The process of building trust should always start with a return policy. It happens when the consumers buy products, if they are not happy, they will try to return products without hesitation. If you want to prevent an unpleasant situation between you and your customers, you need to provide a clear and well-written return policy. A good return policy can be an ideal technique for customer retention.
What brands and successful companies have in common? The answer is "company value" Being able to put in front of customers your core values can extremely helpful. In general, consumers recognize the value and utility of products. Some businesses tend to be more profit-centric rather than the customer.
Getting organic traffic for your online business can be extremely challenging and difficult in special if you are a newly established business. Many online stores rely heavily on paid advertising to drive traffic to businesses. Our SEO strategy will help you to fill the gap between paid and search marketing and to rely more on search.
1 Product Keyword Research
The principles of doing keyword research are the same for online stores if we decide to compare one of each. In the majority of the cases, our keywords will become product keywords. There are many factors that we need to have into consideration when we choose good keywords.
1. a) Search Volume
A high number of search volumes means that keyword is very popular. For every e-commerce business is far better to go after keywords that have high search volume. However, we need to be aware that high search volume means automatically high competition. To compete for high keywords you need to have strong domain authority. For newly established businesses the solution is to go after keywords that have high search volume and low competition. Researching over the years we discover that long-tail keywords can be a good choice. Good keyword research can be done with the help of some keywords research tools. On the market are plenty of tools that can be used some are free to use others are paid versions.
1. b) Relevance of your product
The true reality is that nobody will buy your product if is not good and not has any utility. In selecting your keywords you should always go after those keywords that have the characteristics of your product and service. Do not go after trendy keywords that are not representative of your business.
1.c) Competition Analysis
Is not something immoral to study your competition. Knowing what your main competitors are doing can be extremely beneficial for your business. Important data we can get from competitors like keywords they are using, why they are ranking high and we not, domain authority, and backlinks profile.
2 E-commerce website architecture
One of the biggest problems of many online stores is bad design and lack of trust for the users. Failing to deliver the right user experience and good navigation can affect your business. Navigation plays an important role in every website. The navigation bar can be either: horizontal or vertical. It is up to every designer to choose between these two. Online store navigation is different from business to business. If for some businesses horizontal navigation can work better, for other businesses vertical navigation might be the best option. In the process of designing a navigation structure we need to take in consideration the following:
3 On-Page SEO
Is perhaps the most important part of every SEO campaign. Good optimization will help online stores to rank high on search engines and drive more sales. The selling process is very complex is hard to predict consumer behavior. First, a person who is looking to buy a product search on the internet. Generally, people buy from brands that they know and have trust in. If they search something new they will click on the first two links that appear on search results. Reaching to a website they start to look for products that want to buy. They watch pictures and videos of the product, read the product description, and reviews after that they will buy. As you can see the all sales process can be complex. Our e-commerce SEO service solution will help your business to gain online visibility and drive more sales to your business. Our On-Page SEO service will do the following for you:
4 SEO E-commerce implementation
SEO for online store dose not differ to much from an SEO campaign for regular website which provide services for example. The process is the same only the content is different.
4.1 Faze 1 Website Audit and Keyword Research
Usually this process start in first month. During this process we start with the auditing the existing content of the website. Once the issues are identify, we start to fix them.
4.2 Faze 2 Content Creation
On this stage we already have in mind for product keyword to go. Based on this we start to create content, pages and link them to existing pages. On this way we are able to create a good internal linking.
4.3 Faze 3 Off Page SEO
Off Page SEO is the science of getting external backlinks to your website. On this stage we start to list your website to high authority citation websites and get social signals from social channels. On this stage, our strategy will not resume only for backlinks, but also for updating and creating content that is not ranking high.
Is one of the common types of questions that we get. Is not a straight answer to this question. Depending on what type of business you are? How big is your website? How many keywords your websites have? Our e-commerce SEO services start from 400 euro/monthly and can go to a few thousand per month.
SEO is a long time strategy. The results will no show up overnight. Depending on the type of business and competition, the first results can show up after the first 6 months and can go to the first-year and even more. We will provide you monthly reports about our work.
We are not claiming that we are the best SEO agency in Ireland. What makes us different is we are customer-centric. Our strengths come from a passion to create new things. We combine design and creativity to improve user experience.
SEO services are on monthly basis. For our services, we provide a contract. A contract is an agreement between two parts. In our case between Erexym Media and your company.
Usually, we do not take projects under 6 months period. However, if you are not happy with our services you can interrupt the collaboration before the six-month period.
Yes, you can. Our collaboration can be extended for more than six months. We are happy to work for a long period with our customers. Extending our collaboration with our customers means that our strategy is working and our clients are happy.