6 Reasons why you should choose our eCommerce SEO solutions

---

Getting organic traffic for your online business can be challenging in special if you are a newly established business. Many online stores rely heavily on paid advertising to drive traffic to businesses. Our SEO strategy will help you to fill the gap between paid and search marketing and to rely more on search.                   

 1 Product Keyword Research

 The principles of doing keyword research are the same for online stores if we decide to compare one of each. In the majority of the cases, our keywords will become product keywords. There are many factors that we need to have into consideration when we choose good keywords.                  

1. a)  Search Volume

 A high number of search volumes means that keyword is very popular. For every e-commerce business is far better to go after keywords that have high search volume. However, we need to be aware that high search volume means automatically high competition. To compete for high keywords you need to have strong domain authority. For newly established businesses the solution is to go after keywords that have high search volume and low competition. Researching over the years we discover that long-tail keywords can be a good choice. Good keyword research can be done with the help of some keyword research tools. On the market are plenty of tools that can be used some are free to use others are paid versions.         

 1. b) Relevance of your product 

The true reality is that nobody will buy your product if is not good and not has any utility. In selecting your keywords you should always go after those keywords that have the characteristics of your product and service. Do not go after trendy keywords that are not representative of your business.       

 1.c) Competition Analysis 

Is not something immoral to study your competition. Knowing what your main competitors are doing can be extremely beneficial for your business. Important data we can get from competitors like keywords they are using, why they are ranking high and we not, domain authority, and backlinks profile.      

2 E-commerce website architecture 

One of the biggest problems of many online stores is bad design and lack of trust for the users.  Failing to deliver the right user experience and good navigation can affect your business. Navigation plays an important role in every website.  The navigation bar can be either: horizontal or vertical. It is up to every designer to choose between these two. Online store navigation is different from business to business. If for some businesses horizontal navigation can work better, for other businesses vertical navigation might be the best option. In the process of designing a navigation structure we need to take into consideration the following:

• How many pages the website will have?
• Product pages, category, and sub-category
• sitemap
• other links (product-related, similar products, and so on)

3 On-Page SEO 

Is perhaps the most important part of every  SEO campaign. Good optimization will help online stores to rank high on search engines and drive more sales. The selling process is very complex is hard to predict consumer behavior. First, a person who is looking to buy a product search on the internet. Generally, people buy from brands that they know and have trust in. If they search for something new they will click on the first two links that appear on search results. Reaching a website they start to look for products that want to buy. They watch pictures and videos of the product, read the product description, and reviews after that they will buy. As you can see the all sales process can be complex. Our e-commerce SEO service solution will help your business to gain online visibility and drive more sales to your business. Our On-Page SEO service will do the following for you:

• URL product structure(perhaps is the key of the optimization process) The ideal URL should include your domain name and product name keyword under the form"domain+product keyword" However, for online stores, this is not enough because you need to include (category, sub-category and product pages) for a good optimization and will be under the form:(domain.com/category-name/subcategory-name/product-name)
• Meta Title, Description, and H tags optimization
• Content auditing (We analyze all content from your store starting with images, videos, product descriptions, and characteristics. We also provide important analytics like the number of pages indexed by Google, conversion rates, engagement, CTR, revenue per visitor, and many more)
• Images Optimization ( Image optimization has become very important for every e-commerce business. For a better chance that Google to optimize your pictures you need to add the "ALT" attribute with a specific keyword for the product.)
• Video Optimization (Video is a type of content that is produced engagements, easy to watch, and do not require time to read huge articles) A video can be added to a website either directly or by inserting a Youtube or Vimeo link.
• Page Speed  As I said on many occasions page load time is one of the criteria of how search engines are ranking websites. Google provides a tool that can be used to check the speed of the website (Page Speed Insights).
• Robots txt is used in the situation when you want to block search engines to crawl certain pages and sections on your website
• Canonical Tags  For some e-commerce businesses and not only having a high number of pages can lead to the problem with duplicate content. Duplicate content is an important issue for many websites. To solve this problem we use canonical tags. A canonical tag will tell search engines which version of your website should be indexed and which not.
• Out of the stock product page, Many online stores are facing this situation to run out of stock. 
• Rich Snippets despite are not directly ranking factor rich snippets can improve website click-through rate
• HTTPS/SSL is a must for every website. SSL Certificate will provide security for every data and financial transactions and as well connectivity between user and website
• HTML/XML sitemaps are created to help website users to navigate through the website. An XML sitemap is used by SEO practitioners to ensure that all pages are indexed by search engines.
• Duplicate Product Content is one of the most common issues that most e-commerce businesses are facing.
• Responsive e-commerce website For many years e-commerce websites were adapted only to the desktop version. Today every online store should be responsive with a focus on the mobile version. Mobile version is one of the main criteria for how search engines are ranking websites.
• Reviews are for e-commerce websites very important. One of the criteria of how consumers buy products is based on reviews. 
• Internal linking not used by many. Internal linking is a good technique that can be used to improve user experience and help them to stay longer in your store and engage them with quality content.
• Comparison products can increase the chances to somebody will buy your products. Adding these features to your website will help you to drive more sales.

4  SEO E-commerce implementation

SEO for an online store does not differ too much from an SEO campaign for a regular website that provides services for example. The process is the same only the content is different.

4.1 Faze 1  Website Audit and Keyword Research

Usually, this process starts in the first month. During this process, we start by auditing the existing content of the website. Once the issues are identified, we start to fix them.

4.2 Faze 2  Content Creation

At this stage, we already have in mind for product keyword to go. Based on this we start to create content, pages and link them to existing pages. In this way, we can create a good internal linking.

4.3 Faze 3 Off-Page SEO

Off-Page SEO is the science of getting external links to your e-commerce website. At this stage, we start to list your website to high authority citation websites and get social signals from social channels. At this stage, our strategy will not resume only for backlinks, but also for updating and creating content that is not ranking high