OUR B2C SOCIAL MEDIA MANAGEMENT SERVICES
What is B2C Social Media?
Social media is generally designed as any website or application that enables users to create and share content or to participate in social networking. According to research by Wearesocial in January 2015 there were circa 3 billion active internet users in the world about 42 % of the population and 2 billion of those were active on social media. So it's evident that social media become the place for business, where they can target audience. Social Media allows brands to influence their customer base to a degree via brand pages. But most importantly it provides brands with the opportunity to be influenced.
The term B2C business to consumers is the process of selling products or services direct to consumers. It is different from B2B which rely more on selling services to other business.
Social Media Audit
Social Media allows brands to influence their customer base to a degree via brand pages. But most importantly it provides brands with the opportunity to be influenced. They are situations where we don't know what exactly is working or not with our social media profiles. Generally speaking some social media profiles do better than others. To get a better view of the general social media landscape we need a social media audit. To create a social media audit we need to include the following elements:
- Social media marketing goals
- What's going great and what is not going great
- Current social media presence (Which social media channels are you using and which you should use)
- Complete social media accounts (there are social media accounts that are not complete 100 %)
- Evaluate performance
- Recommendations
Content Development
Content is the king. We can help you to meet a strategic goal by producing and publishing engaging content. The goal will either will help you to build a connection with your audience or encourage new leads. We create content that is the best suit for you. Having your social media audit , we can discover what type of content got more engagements for you, based on that we are able to create the following type of content for you:
- Images and Infographic
- Video
- Promotional
- Education
Profile set up and branding
Setting up a social media profile can be done by all people. However, a business social media profile is lit more differently than a personal social media. We can set up this for you. The process of branding always starts with choosing the business name and logo creation. This process applies to social media as well.
Here we have 10 ultimate branding strategies that you can follow
Social Media Advertising
Social media is not a place, where you create content and engage with your audience is also a platform that can be used for paid advertising. For B2C companies running ads campaigns can bring important leads. Platforms like: Facebook and Instagram are used with success by many companies. Running ads campaigns on social media provide different features like:
- Targeting ( You can target people in your area if you are a small business and whole country for large business)
- A Lookalike audience is a feature that can help you to reach to people who are interested in products or services that you provide
By using our services, we can help you to outreach your brand and drive traffic to your website.
Social listening and Monitoring
Understanding what customers are saying about your brand on social media can bring us important insights . We can define social listening as an activity that tracks mentions and conversations about your brand. We analyze social media activity by simple looking metrics like:
- Brand popularity
- Industry trends
- Competition
Today data is considered by many the new oil in the digital marketing landscape. Tools used in analyzing data have machine learning and AI features. These tools are incredibly accurate and are making our digital marketing job easier.
Social Media Analytics
Your activity on social media needs to be measured somehow. Doing work on social media and not measuring the results can make the difference between success and failure. Our strategy is to analyze past posts that got most engagements and based on that to create future content for you.
Benefits of Outsourcing your B2C Social Media
Managing your social media activity can be embarrassing for your business, instead of to focus on main business activity . Social media is not just posting and writing few posts. For having a higher online presence and ROI you need to spend every day on social media, creating relevant content,participation in conversations and growing your audience.
Some companies delegate their social media activity to specialize companies.
What Erexym Media can do for you:
- Help you to cut your marketing expenses and save your time by outsourcing your social media marketing
- We can create new brands or existing social profiles
- We create and post content based on daily basis
- Type of content that we are creating images, video, graphic, and blog posts
- Social Media Customer Service (Working with people is the tough part of every job, we do this for you by answering to every comments and complains)
5 Reasons why should use our social media services
1 Passionate people
We do not claim that we are the best agency. Our philosophy is simple to center our efforts to our customers. We want to help business to stay above the crowd by paving their route to success.
2 We don't outsource our work
Today it is a new trend among digital marketers that to outsource some work that are not important to other agencies. Our philosophy is simple the more we know about your business and culture the better we can create content that gets engagement for you.
3 Achieve your goals
To achieve business goals is perhaps the though part for every business. Social Media is a place that can help you to achieve your goals.
4 Help your SEO
Despite is not a clear evidence if social media can help in SEO. From our experience we can say that having a strong online presence on social media can help to build a brand awareness . Having developed a brand users will start to search after your business name in the search bar. When a business name is searched directly in the eye of search engines that business url is important and automatically it will boost it's ranking.
5 Customer Service
One of the reason why some business fail is poor customer experience. Let's imagine the next scenario , a customer wants to find further information about a product, he will use social media like platform. If will not get any feedback or answer to his queries, he automatically will leave and will start to search in other part. Social Media is ideal for customer service.
Social Media Channels
One of the common question what people ask is how many social media accounts profiles should they use for they business. There is not a clear answer for this question. Following the principle as many you can manage. Having many accounts can provide you a good online visibility which is partial true but not 100 %. For example for B2C business social media profiles like: Instagram and Facebook are more suitable. Instead for B2B business LinkedIn is more suitable. Depending what type of business do you operate you should focus only on few. Is far better to manage few accounts with better results rather than many accounts with modest results.
YouTube
It is a video sharing platform where people and organizations around the world are uploading, watching and sharing their content. It is the second large search engine in the world. If you are a business owner YouTube is the place where you should be present. It is the only place where you can compete with real chances with strong competitors. Today YouTube is considerate a real treat to traditional television.
Is a social media and social sharing platform. With more than 2.5 billion users is a place where should never missed . Facebook provides for their users endless opportunities like: sharing your content, analytics, paid advertising, creating lookalike audience and so many more alternatives.
Is a photo and video sharing social media platform. If I have to list a social media platform that is representative for B2C business, in front of the list I will put Instagram. With 1 billion users is an ideal place to be.
Associated by many with B2B social media marketing. LinkedIn is also a place for B2C business. Many companies are present on this platform. Optimizing their content LinkedIn can help to improve SEO performance by providing special features like: adding "alt" attribute to every pictures that we share.
Social Media Management Services