Planning process
You can't create a digital marketing strategy without a plan. Building a plan involves similar techniques to build a house. A strategy without a plan is simply an idea. For delivering a digital strategy, we need to understand: Where are we now?, Where do we want to get to?, How do we get there?. To answer these questions we need research, data analysis and insights. A truly effective digital marketing plan have to include all the necessary infrastructure, however adoption of digital marketing campaign can create some challenges. Many digital channels can be turned on and off very easy and integrated in your overall marketing activity.
To make a digital marketing to work and give the results that you want, it is important to have a required plan. We live in a world which is hyper connected and high competitive, so if you want to stay ahead your competitors you need a plan.
Phased approach
Phased approach refers to splitting your strategy into key development phases. The main goal is to align your strategic plan with overall business goals. Setting a phased approach will allow you to target objectives at specific time. This will provide better results and good feedback for your digital campaigns. Our phased approach:
Phase 1 : Audit
Phase 2 : Strategy, Plan development
Phase 3 : Design Implementation
Phase 4 : Analytics, Optimization
Goals
Every organization has goals, which are high- level statements about what you need to achieve in order to deliver against your vision. Goals tend to be long term and therefore set out the underlying elements of your vision. Number of goals differ from organizations to organizations , we recommend to set a limited number of goals that fit with your overall business strategy. Meeting your goals can bring you a lot of satisfactions, however in many cases goals are setted to be to high, difficult to achieve. High goals at first view can become unachievable , but in the same time can become an inspirational factor which drive your business forward. Having a balance between realistic and unrealistic can be the key of success. To understand this well let's imagine the next scenario the company"X" has setted to achieve an increase with 40% in sales for the next year, having an average 15 % increase in sales in the last three years this scenario looks unrealistic. Business goals can have many forms depends from business to business like: brand awarness, acquiring new leads and customers, building community ,monetize existing customer and leads.
Objectives and strategies
Objectives are steps or milestones that you need to take toward meeting your ultimate goal. We are using a SMART approach to create your objectives(Specific, Measurable, Attainable, Relevant, Time based). Our strategy is action plans that will help you to achieve your objectives.
Specific - business actions are not allways to a specific strategy. Company objectives should be clear and detailed to achieve the plan. The ambiquity should be avoided , people who will be involved in the project are know, location where the business is operating and the plan to achieve the goal.
Measurable- How we know when you achieve your business goals? We use analytical approach to measure qualitative and quantitative metrics.
Relevant- Business strategies are not always relevant, your action always have to be relevant. Business which not align work with the strategy are irelevant.
Time based- Your action plans need to be setted for certain period of time as targets. Having a target it gives you more chances to accomplish your strategy.
Action plans
Action plans are where your goals, objectives and strategies come together in the work. Our planning approach ensures that nothing is missed. In order to create an action plan, we need to review what specific tactics we are going to take to meet the strategy. Your strategy success will depend the quality of work done. It's essential that nothing will be missed, people involved in the project ,stakeholders and the budget will be critical to success. We focus on tactical approach to meet the strategy . Our tactical approach include: technical implementation, content creation and link building.
Controls
Are very effective ways to ensure that you meet your overall business mission, all of these are ineffective if they are not implemented and run correctly. Sometimes it happens due lack of communication and clarity some business will fail to hit the action plans. To handle this situation we are implementing controls and management approaches .
People
We can name a company a group of people. A company without people is nothing. A crucial part of planning is getting the right people working on delivering your plan.
